Darla Powell is the Founder and CEO of Wingnut Social, a digital marketing agency specializing in services for interior design and luxury brands. Her professional background includes work as an interior decorator and as the owner of Darla Powell Interiors, a direct foundation for her transition into marketing. Under her leadership, Wingnut Social has developed into an agency with a specific focus on the interior design industry, offering services in strategic planning, social media management, and SEO.
Here’s a glimpse of what you’ll learn:
- Darla Powell‘s journey from an interior decorator to a marketing agency owner
- How niching down will help you stand out and attract more clients
- Social media marketing strategies for interior designers
- Who are Darla’s ideal clients?
- Tips for interior designers to build their portfolio
- The downsides of repurposing content across all social media platforms
- Wingnut Social’s Instagram for Interior Designers course
- The benefits of offering a full-service agency for digital marketing
- How Darla builds and manages her team
- Pricing and scaling strategies for a marketing agency
- What’s the metric that Darla closely tracks?
In this episode…
In the design world, where aesthetics and presentation reign supreme, mastering social media is more than just a trend — it’s a necessity. But how does one translate the visual appeal of design into effective social media strategies that foster growth and brand recognition?
Darla Powell, a seasoned expert in digital marketing for the design sector, emphasizes the critical role of nuanced, platform-specific content in engaging with diverse audiences. By understanding the unique demands of each social media platform, design professionals can amplify their reach and connect authentically with their target market.
In this episode of the Financial Clarity podcast, Hannah Smolinski is joined by Darla Powell, Founder and CEO of Wingnut Social, to talk about leveraging social media in the design industry. They explore the pivotal role of Instagram in driving business growth, the long-term benefits of organic social media engagement, and strategies for balancing content across platforms. Darla also shares how she built a successful marketing agency and the importance of pricing and team structure for sustainable growth.
Resources Mentioned in this episode
- Hannah Smolinski: LinkedIn | Email
- Clara CFO Group: Website | YouTube
- Financial Clarity podcast: Website | YouTube
- Darla Powell on LinkedIn
- Wingnut Social: Website | Facebook | Instagram | Twitter | Pinterest
- Designed by Wingnut Social
- Wingnut Academy
- “How To Do More With Less by Being Strategic” with Melissa Jacobs on the Financial Clarity podcast
- “Building Value-Driven and Sustainable Service-Based Businesses” with Jason Swenk Financial Clarity podcast
- “How To Use Podcast Guesting as a Successful Marketing Strategy” with Julie Fry Financial Clarity podcast
- Your Expert Guest
- Darla Powell Interiors
- Instagram for Interior Designers by Wingnut Social
- Abigail Wideman on LinkedIn
- Google Workspace
- Mike Michalowicz on LinkedIn
- Well-Designed Business
- The World of Phil Hendrie
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.