Melissa Jacobs is the CEO and Lead Strategist at Crow & Pitcher, a company specializing in guiding mid-sized businesses through innovation, growth, and strategic reinvention without expanding their team or marketing budget. With over two decades of expertise in marketing, strategy, and innovation roles, she has a well-documented history of steering revenue enhancement for various brands. Her strategic approach has made her a vital partner for companies aiming to achieve transformational growth.
Before establishing Crow & Pitcher LLC, Melissa held strategic and execution roles at Kimberly-Clark Corporation, a Fortune 500 consumer goods company. Notably, as the Brand Strategy and Innovation Leader for the Kleenex® brand, she was instrumental in developing a long-term strategy and innovation plan that resulted in a significant $400M sustainable category growth.
Here’s a glimpse of what you’ll learn:
- Melissa Jacobs shares the story of how she started her own consultancy
- The challenges of transitioning from corporate to small business ownership
- What is a growth accelerator?
- How to avoid getting distracted by new ideas
- Why having your team involved in strategy is crucial
- How Melissa works with her clients
- Investing in marketing strategy and measuring ROI
- The value of bringing in an outside perspective
- Market research and business growth strategies
- What’s next for Crow & Pitcher?
- Financial mindset and investment strategies for entrepreneurs
- The best financial advice Melissa has received
In this episode…
How does one harness the power of strategic focus to grow a business without adding more to their plate? Can the secret to doing more with less be as simple as a change in mindset and method?
Melissa Jacobs, a seasoned strategist and entrepreneur, believes that the key to expansive growth in mid-sized businesses doesn’t necessarily come from doing more, but rather from strategic prioritization and the disciplined elimination of the non-essential. Her transition from a structured corporate world to the helm of a growth-centric business hinged on leveraging these principles, turning challenges into opportunities for advancement.
In this episode of the Financial Clarity podcast, host Hannah Smolinski and Melissa Jacobs, CEO and Lead Strategist at Crow & Pitcher, delve into the art of strategic growth. They unpack the essentials of doing more with less by focusing on key growth accelerators, utilizing the power of external consultants in objective analysis, and embracing the personal development journey that entrepreneurship entails.
Resources Mentioned in this episode
- Hannah Smolinski: LinkedIn | Email
- Clara CFO Group: Website | YouTube
- Financial Clarity podcast: Website | YouTube
- Melissa Jacobs on LinkedIn
- Crow & Pitcher
- “Nurturing a Strong Company Culture Across Borders” with Steve Kwan on the Financial Clarity podcast
- “Scaling a Niche Recruiting Firm in the Gaming Industry” with Lizzie Mintus on the Financial Clarity podcast
- “Selling With Authenticity and Respect” with Nikki Rausch on the Financial Clarity podcast
- Sales Maven
- Sales Maven Podcast
- Strike Force Five
- 5 Ways to Adopt a “Less is More” Approach to Grow Your Business by Melissa Jacobs
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.