Caity (Caitlin) Cronkhite is the Founder and CEO of Good Words, a technical writing and documentation consulting firm. Good Words provides strategic, management, and implementation support to companies across different industries, ranging from Fortune 500 companies to small five-person startups. Caity grew up on a farm in Indiana and majored in technical writing at Carnegie Mellon University.
Here’s a glimpse of what you’ll learn:
- Caity Cronkhite shares her journey: from freelancing to an accidental entrepreneur
- Why Caity adapts a YOLO mindset and embraces uncertainty
- How to get a women-owned business certification
- What services does Good Words provide, and who are its target clients?
- The importance of being an active user of a product to create high-quality documentation
- The challenges of scaling a service-based business with a team
- Key financial metrics that Caity closely tracks
In this episode…
Embracing risk and seizing opportunities are vital in the entrepreneurial journey, but how does one turn these concepts into a thriving business? In a world where the only constant is change, can a YOLO (You Only Live Once) attitude be the key to business success?
According to Caity Cronkhite, a freelancer turned entrepreneur, it certainly is. Her approach, which entails blending a willingness to take calculated risks with a deep commitment to learning and growth, has been pivotal. She emphasizes the importance of staying agile, adapting to market changes, and consistently seeking new opportunities for expansion and improvement. Caity’s story is not just about growing a business, but also about the personal development that comes with embracing uncertainties in entrepreneurship.
In this episode of the Financial Clarity podcast, Hannah Smolinski talks with Caity Cronkhite, Founder and CEO of Good Words, about transforming a YOLO mentality into a business growth strategy. They discuss Caity’s unique journey, the challenges and triumphs of running Good Words, and the importance of financial metrics and payment terms in managing a business. This episode offers invaluable insights into the entrepreneurial mindset, financial management, and the power of seizing opportunities in business.
Resources Mentioned in this episode
- Hannah Smolinski: LinkedIn | Email
- Clara CFO Group: Website | YouTube
- Financial Clarity podcast: Website | YouTube
- Good Words
- Caity Cronkhite on LinkedIn
- “Mastering Process Documentation for Business Success” with Adi Klevit on the Financial Clarity podcast
- “Building a Client-Focused and Business-Smart Law Firm” with Michelle Bomberger on the Financial Clarity podcast
- Entrepreneurs’ Organization (EO)
- EO Seattle
- Carnegie Mellon University
- Lauren Gniazdowski on LinkedIn
- Women’s Business Enterprise National Council (WBENC) Certification
- Women-Owned Small Business (WOSB) Certification
- Traction: Get a Grip on Your Business by Gino Wickman
- Entrepreneurial Operating System (EOS)
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.
