Sarah Russo is the Founder of Page One Media, a boutique literary publicity and marketing firm. With over 20 years of experience in the publishing industry, she has demonstrated expertise in a broad spectrum of areas, including communications, traditional marketing, social media marketing, branding, and business development. Her career includes significant roles at major publishing imprints and as Global Head of Audience Engagement at Oxford University Press. Sarah has been instrumental in promoting major literary events, tours, partnerships, and series, and is known for her work in launching individual projects and literary start-ups. In addition to her professional accomplishments, Sarah is a recognized speaker at conferences and book festivals.
Here’s a glimpse of what you’ll learn:
- Sarah Russo talks about her entrepreneurial journey
- What type of authors and books does Page One Media specialize in?
- Sarah discusses the process of getting a book out into the world
- The shift in publishers’ priorities towards social media
- Common publishing mistakes to avoid
- Is the burden of selling books on the author?
- The value of publicists in connecting authors with media
- How Sarah grows her team at Page One Media
- The challenge of growing a business without debt
- KPIs and business metrics that Sarah monitor closely
- How can a Professional Employer Organization (PEO) help a business?
In this episode…
The journey to publishing a bestseller is filled with challenges and nuances that many aspiring authors and entrepreneurs struggle to navigate. What does it take to not only publish a book but also ensure it reaches a wide audience and achieves commercial success?
According to Sarah Russo, a seasoned expert in the literary public relations industry, success in book publishing and marketing hinges on a strategic approach that combines savvy marketing techniques with an in-depth understanding of the literary landscape. Sarah emphasizes the importance of understanding your target audience, the timing of a book launch, and the significant role of social media in amplifying a book’s reach. Her insights are grounded in over two decades of experience, offering a rare glimpse into the mechanics behind turning a manuscript into a bestseller.
In this episode of the Financial Clarity podcast, Hannah Smolinski hosts Sarah Russo, the Founder of Page One Media, to discuss the intricate world of book publishing and marketing. They explore the essential strategies for making a book a bestseller, the impact of social media in the literary world, practical tips for authors navigating the publishing industry, and key factors that influence a book’s market success.
Resources Mentioned in this episode
- Hannah Smolinski: LinkedIn | Email
- Clara CFO Group: Website | YouTube
- Financial Clarity podcast: Website | YouTube
- Sarah Russo: LinkedIn | Instagram
- Page One Media
- “Achieving Long-Term Success With a Fully Remote Marketing Team” with Tracy Marlowe on the Financial Clarity podcast
- “A Year-Round Approach to Strategic Financial Planning” with Laura Shiel on the Financial Clarity podcast
- “Creating ROI Through LinkedIn With Louise Brogan” on the Financial Clarity podcast
- Louise Brogan on LinkedIn
- Louise Brogan Ltd
- LinkedIn with Louise on YouTube
- Oxford University Press
- Laura Di Giovine on LinkedIn
- Isabella Nugent on LinkedIn
- Laci Durham on LinkedIn
- Peter Dyer on LinkedIn
- They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.