
Lynn Rivest is the Founder of Lynn Rivest Consulting, a firm specializing in helping small service-based business founders define profitable positioning to attract high-value clients. With over 23 years of experience in digital marketing and strategy, Lynn has worked extensively with founders to refine their messaging, improve client acquisition, and streamline their business models for maximum revenue. Her approach combines simplicity and focus, enabling businesses to gain clarity and stand out in competitive markets.
Here’s a glimpse of what you’ll learn:
- [02:36] Lynn Rivest explains what positioning is
- [03:53] The key differences between branding and positioning
- [09:03] Signs your business might have a positioning problem
- [10:59] Why identifying your unique differentiators matters
- [16:25] The ideal outcomes of strategic positioning work
- [22:34] A step-by-step look at Lynn’s positioning process
- [27:50] How to align your positioning with your messaging
- [32:32] Using messaging pillars to connect with your ideal clients
In this episode…
Positioning your business in a crowded marketplace can feel overwhelming. How do you ensure your message stands out and reaches the right audience?
According to Lynn Rivest, a digital strategist and business advisor, positioning is about defining your business’s unique value and ensuring it resonates with the right audience. She highlights that without clear positioning, businesses often struggle to explain their value, leading to missed opportunities and ineffective marketing. Positioning acts as a guide for all business decisions, from product offerings to marketing strategies, and helps you focus on what matters most to your ideal clients. Lynn emphasizes that strong positioning not only amplifies your message but also saves time, resources, and money by attracting the right clients and simplifying other aspects of business, like referrals and messaging.
In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lynn Rivest, Founder of Lynn Rivest Consulting, to discuss strategic positioning and differentiation for small businesses. They explore why positioning is essential for standing out, how it amplifies business decisions, and why differentiation is critical for success. Lynn also shares insights on identifying and serving your ideal clients while implementing positioning strategies effectively.
Resources Mentioned in this episode
- Hannah Smolinski: LinkedIn | Email
- Clara CFO Group: Website | YouTube
- Financial Clarity podcast: Website | YouTube
- Lynn Rivest: LinkedIn | Email
- Lynn Rivest Consulting
- Mallory Ulaszek on LinkedIn
- Week of the Website
- Positioning With April Dunford
- Idea to Startup
- Tacklebox
Related Episodes
- “Understanding Your Relationship With Money: A Therapeutic Approach” with Heather Lowrey on the Financial Clarity podcast
- “Business Development Insights With Mark Wainwright” on the Financial Clarity podcast
- “Creating a Productized Service With Mallory Ulaszek” on the Financial Clarity podcast
Quotable Moments
- “Positioning is how you define how you’re different in the market to your best fit customers who care the most about that difference.”
- “Positioning gives you direction. It unlocks every business decision. Once you know the direction, it maps to it.”
- “Highlighting your difference helps you help certain people much better. It’s about doing the best job with your skills.”
- “People think they’re excluding, but when you say something specific and clear, it ends up resonating with more people.”
- “When you know your difference, the overlapping circles of what you value, others who care about those same things can find you.”
Action Steps
- Define your unique positioning: Clearly articulate what makes your business or content unique to differentiate yourself in the market. This clarity helps you reach your best-fit audience, making it easier for them to understand the specific value you offer compared to others in your field.
- Identify and understand your target audience: Focus on knowing who your ideal customers are and what they care about most. This enables you to tailor your messaging and services to meet their needs, enhancing customer engagement and satisfaction.
- Develop core beliefs and messaging pillars: Create a set of core beliefs and messaging pillars that guide your content and communication strategies. These elements provide a consistent framework for your brand, helping to align all aspects of your business with your positioning.
- Implement and commit to your positioning: Apply your defined positioning across all business operations and marketing efforts consistently. This not only helps in reaching your intended audience but also streamlines decision-making processes and can lead to cost efficiency.
- Be open to evolving your strategy: Continuously evaluate the effectiveness of your positioning and be willing to refine it as necessary. This adaptability ensures that your business remains relevant and can capitalize on new opportunities as they arise.
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.