Heather Lowrey

Heather LowreyHeather Lowrey, MS, LPC, LMHC, is the Owner and Consultant at Wise Mind Financial, a coaching business enhancing financial literacy, accountability, and empowerment for young adults and couples. She is also the Owner and Psychotherapist at HSL Consulting PLLC, a psychotherapy practice focusing on the relationship between food, sex, and money. As a licensed therapist, a National Certified Counselor (NCC), and a Certified Sex Addiction Therapist (CSAT), Heather addresses disordered eating, problematic sexual behavior, and financial anxiety.


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Here’s a glimpse of what you’ll learn:

  • [2:24] Heather Lowrey’s transition from accounting to counseling
  • [7:16] Heather describes her financial coaching practice
  • [11:54] Advice for entrepreneurs who have an unhealthy relationship with money
  • [14:52] Why people seek financial coaching
  • [17:51] The various money mindsets that impact behavior and how to recognize them
  • [26:54] Tackling an abundance mindset and finding balance with money
  • [36:08] Heather’s most difficult financial challenge in growing her business
  • [43:04] Recommended personal budgeting tools and resources

In this episode…

Entrepreneurs who find their businesses losing money often don’t recognize that their lack of financial acumen stems from deep-seated beliefs about money. These beliefs are limiting and dictate money management behaviors. How can you reconcile your relationship with money to make informed decisions about your business?

Financial coach and therapist Heather Lowrey understands that money is a sensitive topic for many people, with varying beliefs based on cultural implications like upbringing and social status. She has identified various mindsets around money, including avoidance, hypervigilance, scarcity, and abundance. To identify entrepreneurs’ mindsets, Heather determines their daily and weekly financial habits, including how often they view their statements and accounts. Once you’ve established your relationship with money, you can acquire an accountant or bookkeeper to help you manage your finances and maintain flexibility and adaptability in your journey to financial literacy.

In the latest episode of Financial Clarity, Hannah Smolinski hosts Heather Lowrey, the Owner of Wise Mind Financial and HSL Counseling PLLC, to talk about recognizing and repairing your relationship with money. Heather shares the common reasons people seek financial coaching services, how to find balance in your relationship with money, and her recommended personal budgeting tools and resources.

Resources Mentioned in this episode

Quotable Moments

  • “When your service is yourself, you can’t duplicate yourself and automatically generate more income.”
  • “I just maintain, when you’re in a helping profession, you’re not supposed to take a vow of poverty in doing this.”
  • “We don’t know what we can give away if we don’t know what we have.”
  • “Being able to offer a range of services at different pricing levels means we must be realistic about running a sustainable business.”
  • “There’s always a corresponding excess somewhere. Figuring out what that is can be crucial.”

Action Steps

  1. Seek a professional financial advisor or accountant when starting a business to set up sound financial foundations: This ensures that you’re well-informed about your finances from the outset, preventing costly mistakes and legal troubles.
  2. Regularly review and understand your financial statements, not just the bank statement: Comprehensive financial reviews allow for informed decision-making and can reveal opportunities to cut expenses and increase profits.
  3. Identify and challenge your family-of-origin beliefs about money: Understanding the origins of your financial behavior can help you make conscious choices that align with your current goals and values.
  4. Explore therapy or financial coaching if experiencing anxiety or avoidance around money: Professional guidance can offer strategies and support to confront and manage financial challenges effectively.
  5. Cultivate financial flexibility by increasing literacy, honesty, and adaptability concerning finances: Being well-informed and open to change equips you to navigate the financial ups and downs in both personal and business contexts.

Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.

Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.

To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.