Zac Cramer

Zac CramerZac Cramer is a Certified EOS Implementer at EOS Worldwide, a company that provides tools and support to help businesses implement the Entrepreneurial Operating System (EOS). Zac is a neurodivergent LGBTQIA+ business coach who have helped the CEO of a $200 million company take their first ever cell phone-free vacation, showcasing their ability to bring balance and success to high-level executives. Zac is known for their vibrant personality and problem-solving skills, which they combine with a passion for the EOS to help businesses thrive.


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Here’s a glimpse of what you’ll learn:

  • [02:18] Zac Cramer shares why they call themselves a “recovering entrepreneur”
  • [03:41] What is EOS?
  • [05:25] How Zac stumbled upon EOS accidentally
  • [11:03] Firing employees who don’t match core values
  • [14:57] Why EOS requires hard conversations for real success
  • [26:02] How EOS creates a culture of accountability
  • [21:58] Why EOS implementers are like franchisees, not cult members
  • [38:59] The role of an integrator versus an implementer in EOS

In this episode…

Running a business can feel chaotic, with constant challenges pulling you in every direction. How can you create a structure that not only brings clarity but also drives results? And how can you implement a system that ensures both productivity and employee satisfaction?

According to Zac Cramer, a dynamic business coach and Certified EOS Implementer, the solution lies in the Entrepreneurial Operating System (EOS). Zac highlights that EOS is a simple yet powerful framework designed to help business owners gain “vision, traction, and healthy organizational culture,” empowering organizations to achieve clarity in their goals and align teams toward the same vision. EOS’s structured approach includes essential tools like accountability charts, scorecards, and core values, which create a foundation for accountability and effective communication at every level of the company. As a leader, this means gaining control over your business, reducing stress, and fostering a workplace where team members feel motivated and valued.

In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Zac Cramer, a Certified EOS Implementer at EOS Worldwide, to discuss what EOS is and how it can transform businesses. Zac shares insights on creating a structure that empowers teams, the importance of accountability through core values, and the benefits of defining clear roles. They also talk about how EOS allows business owners to step back confidently, knowing their teams are equipped to maintain the business’s success.

Resources Mentioned in this episode

Special Mentions

Related Episode

Quotable Moments

  • “I like to call myself a recovering entrepreneur; having a system was more successful than making it up as I went along.”
  • “Success looks like getting what we want versus fun, which is doing it the way that we want to do it.”
  • “EOS is a set of tools that help businesses get three things we call vision, traction, and healthy.”
  • “The hardest part of EOS is not reading a book; it’s realizing you have to fire your own mother.”
  • “EOS creates cycles of sharing and reporting that allow things from the top to move their way down and from the bottom to move their way up.”

Action Steps

  1. Create a comprehensive accountability chart: Start by defining clear roles and responsibilities within your organization to ensure everyone knows their specific duties. This clarity helps eliminate confusion and overlap, which are common challenges in many businesses.
  2. Identify and uphold core values: Establish non-negotiable core values based on observable behaviors and use them as a benchmark for hiring, evaluating, and if necessary, terminating staff. This ensures a cohesive company culture and addresses the challenge of maintaining consistent values across the organization.
  3. Develop a level-10 meeting cadence: Implement regular weekly meetings for your leadership team to identify and resolve issues and ensure alignment with company goals. This structure offers a consistent opportunity to address challenges and promotes accountability throughout the organization.
  4. Embrace regular financial reviews: Ensure you have up-to-date financial records and conduct regular reviews as part of your meeting cadence. This practice addresses the challenge of making informed decisions and helps track progress toward financial goals.
  5. Commit to a long-term vision with quarterly rocks: Set tangible quarterly goals (rocks) that align with your long-term vision and track progress towards these objectives. This approach keeps the organization focused on achieving the big picture, addressing both short-term activities and long-term aspirations.

Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.

Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.

To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.