Amalia Martino is the Founder and President at The Vida Agency, an award-winning full-service multicultural communications company dedicated to bridging the gaps between industries and communities. With over 20 years of experience in communications and public relations, Amalia leverages her profound understanding of diverse audiences to disrupt traditional agency models, creating powerful, inclusive strategies that yield measurable results. Under her leadership, The Vida Agency has emerged as a frontrunner in the Northwest for multicultural communications, impacting hundreds of thousands of lives across major market segments.
Committed to amplifying the voices of the unheard and underserved, Amalia has cemented herself as a sought-after thought leader. She hosts The Whole Damn Pie Podcast, tackling issues like equity, social justice, and living a balanced life. Amalia received her Bachelor of Arts in International Relations from the University of Washington and has a track record of driving innovation and work-life balance within her company culture.
Here’s a glimpse of what you’ll learn:
- Amalia Martino talks about the awards of The Vida Agency
- How Amalia began her entrepreneurial journey
- Amalia shares how she balanced solo parenting and her career
- Amalia’s vision when she started The Vida Agency
- What is the difference between communications and marketing?
- Where did The Vida Agency’s tagline come from?
- The culture at The Vida Agency
- Why you should hire people who are smarter than you
- When did Amalia realize the agency needed financial help due to its fast growth?
In this episode…
What does it take to build a business from scratch while juggling the demands of being a single mother? Imagine doing all that and more, with a bold vision to make a difference in the world of communications. It’s a story of courage, hard work, and a heart dedicated to equity and inclusion.
At the center of our story is Amalia Martino, the powerhouse behind The Vida Agency. Starting her journey in journalism, Amalia took a leap of faith into the business world, with the aim of connecting diverse communities and brands. Her leadership has not only resulted in financial growth for the agency but also cultivated a culture that embraces and promotes diversity and inclusivity.
Join us in this episode of the Financial Clarity podcast as host Hannah Smolinski chats with Amalia Martino about her inspiring story. They discuss Amalia’s transition from journalism to entrepreneurship, the curiosity that fueled her to build a successful multi-awarded agency, and her passion for promoting equity and inclusion. It’s an episode that serves as a reminder of what passion and perseverance can achieve in the face of adversity.
Resources Mentioned in this episode
- Hannah Smolinski on LinkedIn
- Clara CFO Group
- Amalia Martino: LinkedIn | Email
- The Vida Agency
- Entrepreneurs’ Organization (EO)
- EO Accelerator
- EO Seattle
- Craig Swanson: Website | LinkedIn
- Tory Burch Foundation
- Kaiser Permanente
- Marcela Diaz-García on LinkedIn
- The Innovative Agency
- Build a Better Agency Podcast
- The New York Times Podcast
- The Whole Damn Pie Podcast
- Seattle Now
Sponsor for this episode…
Clara CFO is dedicated to providing financial clarity and profit-maximizing solutions to small businesses. The team at Clara CFO are seasoned accounting professionals with a heart for small business. We help growth-minded entrepreneurs thrive through Fractional CFO services and financial education.
Whether you’re grappling with hiring decisions, profit margin concerns, or ambitious growth plans, Clara CFO provides insights, recommendations, and a clear financial roadmap to achieve your goals.
To learn more about Clara CFO Group and how we can help your business, visit ClaraCFO.com.
